Juliana here. I already made the numbers case for this car once, in a test where it lost to a Lamborghini a seventh of its price — and I still think it deserves its own spotlight, on its own terms, without the value argument attached.
The number that has no real rival in this fleet
1,500 hp from a quad-turbo W16 is a genuinely different category of engineering than anything else this fleet lists — not an incremental step up from the 1,000-1,015 hp flagships from Ferrari and Lamborghini, but a distinct order of ambition. The “110” in the name marks Bugatti’s 110th anniversary edition, and the engineering underneath earns the occasion rather than just commemorating it.
Why “dream car” isn’t a euphemism here
I want to be precise about something: calling the Chiron a dream car isn’t a polite way of saying it’s impractical. It’s a factual description of what it’s actually for. At roughly €15,000 a day — about seven times the Ferrari SF90 Spider or Lamborghini Revuelto’s rate — nobody is booking this car to get somewhere efficiently. They’re booking the specific experience of being inside the most extreme piece of engineering this fleet has, for a day, regardless of whether the roads available ever let it prove the number on the spec sheet.
What the whole fleet actually orbits around
Every other flagship in this fleet gets compared to the Chiron eventually, whether or not the Chiron itself is part of the conversation — it’s the ceiling everyone else is measured against, the reason a car with “only” 1,000 hp reads as merely excellent rather than extreme. That’s a real role a car can play in a fleet like this, separate from whether it wins any individual road test on value grounds.
The honest complication, and why it doesn’t change my mind
I’ve already made the case that the Revuelto wins the value argument against this car, and I stand by that. But value was never really the right lens for the Chiron specifically — it’s the one car in this fleet where the question isn’t “is this worth it relative to the alternatives,” it’s “do you want the single most extreme thing available.” For the guest who genuinely does, no amount of value math changes the answer.
The Bugatti Chiron 110 is bookable out of Monaco. Get in touch if this is the one you actually want — or read the full value comparison against the SF90 Spider and Revuelto first.